What is the difference between following and subscribing?
Following is free and shapes your recommendations; subscribing is a paid monthly plan that unlocks the creator's private content.
These are two different relationships with a creator, and they stack.
Following — free
- Shapes your For You feed
- Gives access to the creator's public posts and their followers broadcast channel
- May be enough to message them, depending on their chat settings
Subscribing — paid, monthly
- Unlocks all of their subscriber-only videos
- Fills your Subscriptions tab
- Gives access to their subscribers broadcast channel and, usually, private chat
- Renews automatically every month until cancelled
What changes the price
Every creator sets their own price, free tier included. Some offer bundles (3, 6 or 12 months prepaid at a discount) or temporary promotion campaigns. The price shown on their profile is the one that applies to you.
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Subscribing does not unlock content sold individually in chat: that is paid separately in Lewds. See Locked videos and paid unlocks.