How do I publish a video?
Central upload button, an MP4 file of one minute maximum, then description, hashtags, audience, language and optional scheduling.
File requirements
- MP4 format
- 350 MB maximum size
- 1 minute maximum length
- Vertical framing recommended, to fill the whole feed screen
The steps
- 1Tap the central upload button in the bottom bar
- 2Pick your file, or drag and drop it on desktop
- 3Go through the editor to trim, add text, music or a filter
- 4Write the description and add your hashtags
- 5Set the audience, the content language and whether comments are allowed
- 6Tick the rights declaration, then publish
Description and hashtags
The description is indexed by search: actually describe the video instead of stacking keywords. Hashtags help topic ranking and feed the trends list.
Scheduling a post
The Schedule post setting lets you pick a date and time up to 90 days ahead. Until then only you can see the video, and it goes live automatically.
After publishing
The video is transcoded: it can take a few minutes before it plays everywhere. You can then change its audience, check its analytics or promote it from its options menu.
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You are responsible for what you publish: only content you own the rights to, with written consent from every person on screen. See Consent documentation.